Overview
From a blank slate to a complete digital presence — we created the Kaizen brand from the ground up and built a full website with online booking for Tânia's esthetics and massage studio in Loulé.
Kaizen · Tânia Varelas
Kaizen Algarve
Website2026Beauty & Wellness
From a blank slate to a complete digital presence — we created the Kaizen brand from the ground up and built a full website with online booking for Tânia's esthetics and massage studio in Loulé.
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Project narrative
Challenge
Tânia was launching a new premium studio and needed a brand that felt elevated and trustworthy, plus a website that could handle bookings, showcase treatments, and rank locally on Google from day one.
Solution
We built a full identity system — gold serif logo, business cards, and packaging — then translated it into a responsive multi-page site covering homepage, services, cosmetics, booking, about, and contact. SEO base, sitemap, structured data, Google Business, and professional email were all configured at launch.
Outcomes
Launched with a complete brand system ready for print and digital
Online booking live from day one, reducing phone-only enquiries
Google Business and Maps presence established at launch
Next step
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